Private access · Dubai
The operating system for UAE real estate.
One AI-native platform that runs inventory, leads, viewings, offers, KYC, escrow, documents and commission for developers, brokerages and agents. NUHA does the work. Your people approve.
The problem
Real estate in Dubai runs on WhatsApp threads.
Billions of dirhams move every month through screenshots, forwarded PDFs and follow-ups someone forgot. Every gap costs a deal.
WhatsApp threadsLeadsPDFs and screenshotsInventoryManual follow-upsSalesDisconnected CRMsDataBank transfer screenshotsPayments
Not a tool. Not a CRM. An operating system.
The platform
12 systems. One ecosystem.
Every system shares the same verified data, so every action in one moves the others forward.
NUHA AI Workforce
A sales and operations team that never clocks out.
Explore →02UAE MLS and Property Intelligence
One source of truth for every unit in the market.
Explore →03Identity, KYC and Trust Layer
Verify once. Transact everywhere.
Explore →04Transaction Orchestration Engine
From offer to title deed on one timeline.
Explore →05Payments, Escrow and Finance
Every dirham tracked, from reservation to handover.
Explore →06Smart Showing and Property Access
More viewings without more headcount.
Explore →07Developer Command Center
Launch-day infrastructure for Dubai-scale projects.
Explore →08Brokerage and Agent OS
NUHA handles the admin. Your team closes.
Explore →09Consumer Experience
Buying, selling and renting, as it should be.
Explore →10Marketing and Growth
Marketing that runs as a system, not a task.
Explore →11Analytics and Market Intelligence
See the market before it moves.
Explore →12Enterprise Security and Admin
Secure by default, auditable by design.
Explore →How a deal runs
From first message to title deed.
Nine steps on one timeline every party can see. AI steps run by themselves. You steps wait for a person.
- 01
EnquiryAI
A buyer messages at 2 am. NUHA replies in seconds, in their language.
- 02
QualifyAI
Budget, timing and intent are captured and the lead is scored.
- 03
MatchAI
Only verified, available units from the live MLS are shown.
- 04
ViewingAI
A slot is booked and a time-limited access code is issued.
- 05
OfferYou approve
NUHA drafts the offer from the conversation. The agent approves it.
- 06
KYCYou approve
The buyer verifies once. The identity follows every future deal.
- 07
DepositYou approve
A payment link collects the reservation into escrow, receipted.
- 08
SignYou approve
Contracts go out for e-signature to every party on one timeline.
- 09
CloseAI
Title deed processed, commission split calculated and paid.
Built for everyone in the deal
One platform. Every side of the table.
Developers
Run launches, broker networks and sales velocity from one command center, with payments and documents attached to every unit.
For developers →Brokerages
Onboard agents, run compliance, track every deal and pay commission correctly, while NUHA takes the admin off your team.
For brokerages →Agents
NUHA answers, qualifies and books. You show, negotiate and close, with live inventory and the deal file always in your hand.
For agents →Buyers and investors
Verified listings, transparent offers and secure payments, with your agent and every document in one place.
For buyers and investors →Landlords and tenants
Screen tenants, sign the lease, collect rent and handle maintenance tickets for the life of the property.
For landlords and tenants →The principle
AI does the work. People sign.
Speed without losing control. NUHA handles the volume; anything that moves money, commits a signature or decides on identity waits for an authorised person, and the platform records who approved what.
- Every company's data is isolated from every other
- Role-based access for owners, managers, agents and clients
- Every AI action logged with the model, the policy and the approver
Questions
Before you ask.
Is Sell IQ live?
Sell IQ is in private access. We are onboarding a small number of developers and brokerages in Dubai before public launch. Request a demo to see the working platform.
Does NUHA sign or pay on my behalf?
No. NUHA drafts, replies, books and updates. Offers, contracts, KYC decisions, escrow releases and outbound commitments always wait for a person to approve them, and every approval is logged.
Do my clients pay to use it?
No. Buyers, sellers, landlords and tenants join free through their agent or brokerage.
Can it work with the tools we already use?
Yes. Sell IQ connects to email, WhatsApp, calendars, e-signature and payment providers, and brings your existing listings and contacts across.
Private access
See Sell IQ run your next deal.
A 30-minute private demo on your own inventory, with your team. Developers, brokerages and agents in the UAE.
Thank you. Your request is in.
We will be in touch within one working day to arrange your private demo.